Book Review: Piggybacking to Success
Do you know what a Jibbitz is? I bet you have seen one and not even realized that is what it is called. I almost feel like Dr. Seuss even talking about Jibbitz and Crocs, but the story is actually quite interesting. There is definitely a niche for marketing products that piggyback off of the … Continue reading Book Review: Piggybacking to Success
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